Dominique Mecoy, Perth Zoo
The Marketing Specialist Advisory group is aimed at creating a
co-operative approach to marketing and business opportunities
across ARAZPA institutions.
Opportunities to share of
A forum to co-ordinate
joint partnerships or promotions
An active body to promote
ARAZPA as an association
A forum to determine
benchmarking standards for marketing, sponsorship and
business activities across ARAZPA institutions
Provide policy advice to
the ARAZPA Board as requested.
The Marketing SAG meets approximately twice a
year in different locations across Australia and allows for
exchange of information; workshopping of ARAZPA issues and
investigation of business opportunities.
The most recent workshop was held May 2005 at
Melbourne Zoo. Marketeers, business staff,
sponsorship and public relations staff working in ARAZPA
member institutions attended to discuss opportunities for
service improvements and potential collaboration.
Detailed meeting outcomes can be viewed on the
web page in the Resource Centre. [Members only]
Eligibility: Membership to the
Marketing Specialist Advisory Group is open to
Full Individual ARAZPA members and people
working in zoos and aquariums.