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The Marketing Specialist Advisory group is aimed at creating a co-operative approach to marketing and business opportunities across Zoo and Aquarium Association member institutions. It provides:
- Opportunities for networking and discussion of opportunities
- Opportunities to share of marketing information
- A forum to coordinate joint partnerships or promotions
- An active body to promote the Zoo and Aquarium Association
- A forum to determine benchmarking standards for marketing, sponsorship and business activities across Association member institutions
- Provide policy advice to the Zoo and Aquarium Association Board as requested.
The Marketing SAG meets approximately twice a year in different locations across Australasia and allows for exchange of information; workshopping of Association issues and investigation of business opportunities.
The most recent workshop was held May 2005 at Melbourne Zoo. Marketers, business staff, sponsorship and public relations staff working in Association member institutions attended to discuss opportunities for service improvements and potential collaboration.
Detailed meeting outcomes can be viewed on the Marketing Group web page in the Resource Centre (members only).
Membership Eligibility: Membership to the Marketing Specialist Advisory Group is open to Full Individual Association members and people working in zoos and aquariums.
 Animal Records Keeping Specialist Advisory Group
Education, Interpretation and Visitor Services Specialist Advisory Group
Horticulture Specialist Advisory Group
Human Resources Specialist Advisory Group
Research Specialist Advisory Group
Taxonomy Specialist Advisory Group
Veterinary Specialist Advisory Group |
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