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Offsite Education Experiences
ASX Frog Focus
Taronga Zoo
Experience Synopsis: ASX Frog Focus is a program to educate people about frogs and frog conservation. It is sponsored by the Australian Stock Exchange and is a partnership between Taronga Zoo, Perth Zoo, Alice Springs Desert Park, Melbourne Zoo, Adelaide Zoo, Sea World and education departments across Australia.
This is the first time that Zoo, Park and Aquaria educators from across Australia have united as one team to develop a national conservation education program under the ARAZPA banner. It may be a world first let alone a regional first!
The Australian Stock Exchange have given the program a five year commitment and during that time we have three significant achievements - the ASX Frog Focus website, the ASX Frog Focus CD-ROM and the ASX Frog Focus poster.
The website was launched November 2000 and has won three major awards with the latest being ‘The Australian Awards for Excellence in Educational Publishing’, where we received first place in the primary website category.
The national launch of the ASX Frog Focus CD-ROM happened at Taronga Zoo in September 2001. Mini-launches continued the celebration in every organisation in the froggy partnership. Since the launch, around 12000 copies of the ASX Frog Focus CD-ROM have been delivered free to every school in Australia giving teachers, students and their communities a resource that will motivate and engage them in the study of Australian frogs. Over 5000 copies have been given free to councils, community groups, environmental educators, scientists, frog interest groups, home schoolers and international educators - good word spreads quickly!
The ASX Frog Focus poster, designed by wildlife artist Garry Fleming, depicts a Red-eyed Tree Frog and information about the program. The poster was delivered free to every school in Australia in August 2002.
An imperative part of ASX Frog Focus is to extensively support teachers and inform them of the best way to incorporate the ASX Frog Focus program in their classroom. This happens across Australia through professional development workshops. The ASX Frog Focus website is constantly updated and is designed to encourage teachers and students to use it as a tool for up-to-date frog focused information.
With the decline in frog numbers, it is national conservation education programs such as ASX Frog Focus that can raise community awareness of frogs and their important role in our unique environment. The program has raised awareness of Australian frogs through opening many fascinating secrets of the amphibian world. ASX Frog Focus exemplifies what can be achieved through strong partnerships, national cooperation and commitment to conservation education!
The curriculum-based ASX Frog Focus CD-Rom and Website has been designed to target all school students and their communities.
Five years.
No costs.
The five year sponsorship of ASX Frog Focus costs approximately AU$100 000 - $120 000 pa.
ASX Frog Focus is marketed through a variety of publications, through the delivery of paper presentations at workshops during state, national and international conferences, through the ASX Frog Focus website and delivery of the ASX Frog Focus poster.
One National Coordinator and six State Coordinators.
The program is sponsored by the Australian Stock Exchange and is a partnership between Taronga Zoo, Perth Zoo, Alice Springs Desert Park, Melbourne Zoo, Adelaide Zoo, Sea World and the Tasmanian Department of Education.
The multi-media design of the ASX Frog Focus CD-Rom and Website.
We receive evaluation feedback on ASX Frog Focus electronically through the website and written through an evaluation form that is given at the conclusion of professional development workshops. The quantity of ‘hits’ on the website through monthly reports give an indication on the popularity and use of the site.
Taronga Zoo Education. Ph: +61 2 9978 4553.
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